Skip To Content
Intro To Sports Media and Marketing is a Program

Intro To Sports Media and Marketing


$50 Enroll

Full program description


This course explores the techniques and activities used to advertise and promote sports events.Topics discussed include: the marketing mix, the evolution of media in the 21st century, advertising awareness, brand awareness, other critical and frequently used brand metrics, message recall, consumer motivation and attitudes, behavior, endorsements, promotions, naming rights, licensing, sponsorship, media management, constructing the advertising message, designing advertising and more broadly, sports marketing campaigns.

What will set you apart
Earn an official digital badge

Course Curriculum

Module 1

Module 2

Module 3

Module 4

Module 5

Module 6

Maximize your digital returns

About the course designer