Introduction

This course explores the techniques and activities used to advertise and promote sports events.Topics discussed include: the marketing mix, the evolution of media in the 21st century, advertising awareness, brand awareness, other critical and frequently used brand metrics, message recall, consumer motivation and attitudes, behavior, endorsements, promotions, naming rights, licensing, sponsorship, media management, constructing the advertising message, designing advertising and more broadly, sports marketing campaigns.

What will set you apart
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Course Curriculum

Module 1

Module 2