Jimmy Conrad: How To Build Your Athlete Brand

Introduction

Conrad made 204 appearances for the club from 2003-2010 and scored 17 goals, the most by a defender in team history. He guided Kansas City to the 2004 Lamar Hunt U.S. Open Cup and an appearance in MLS Cup later that season. During his 13-year career, the centerback was a six-time MLS All-Star (2004-2009), a four-time MLS Best XI selection (2004-2006, 2008) and the 2005 MLS Defender of the Year.

Conrad earned 27 caps for the U.S. Men’s National Team, winning the CONCACAF Gold Cup in 2005 and competing at the 2006 FIFA World Cup in Germany. He won MLS Cup in 2001 with the San Jose Earthquakes.

Since retiring in 2011, Conrad has transitioned from professional soccer to sports media. He has become a prominent source for soccer video content thanks to his multifaceted role with YouTube channel KICKTV.

Course Curriculum

Module 1: What is athlete branding?

Module 2: The Business Objectives of Athlete Brands

Module 3: Engage With Media Channels

Module 4: Maintaining an Online Profile

Module 5: Situations That Could Compromise Your Image

Module 6: Case Studies / Portfolio Submission

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